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Title: Narrative persuasion
Coordinator: Prof. Dr. Willie Van Peer (Ludwig-Maximilians
Universität München)
Dates: September 15th and 16th (Tuesday and Wednesday)
Time: 09:00-12:00 and 13:00-16:00
Venue: School of Letters / Federal University of Rio
de Janeiro
Pre-requisite: Spoken and written English
Maximum number of participants: 20 (twenty)
Abstract:
In this workshop we will look at the role that stories play in our
reasoning. Some cognitive-psychologists are quite clear on the subject: they say
the mind consists of stories: our (moral) judgment, our perception of causality,
our ideas about what goes on in other people’s minds, all these aspects of the
human psyche are stored in the form of narratives. Now, where do these stories
come from? A brief moment of reflection will tell us that they are all around
us: in television series, in movies, in novels, in person-to-person
communications. It seems unlikely that all these stories have an impact on our
mind. In this presentation we will look at factors that do make stories
persuasive. During our workshop we will work together on making a research
design and prepare materials for an experiment. We then have two days to
actually conduct the experiment, and in the second session we will look at the
results.
Readings (participants will receive a copy of them):
HAKEMULDER, J. The rhetorical effect of narratives. In: CSABI, S.; ZERKOWITZ, J.
(Eds.). Textual secrets: the message of the medium. Budapest: Eötvös
Loránd University, 2002. p. 140-149.
HAKEMULDER, J. Imagining what could happen: effects of taking the role of a
character on social cognition. In: ZYNGIER, S. et al. (Eds.). Directions in empirical
literary studies: in honor of Willie van Peer. Amsterdam: John Benjamins,
2008. p. 89-103.
GREEN, M. Research challenges in narrative persuasion. Information Design
Journal, v. 16, n. 1, p. 48-53, 2008.
Assignments:
(a) Think of ways in which a writer can make a (moral) point in his/her
story. Mention at least one, as well as a matching example in a story (e.g., a
short story, novel, or movie).
(b) How can writers get their readers involved (that is “transported into”,
see the assigned articles for this lecture) in their stories? Mention at least
one method and find a matching example. Hand in your assignment only after the
lecture, because during the presentation you can be asked to cite from/
elaborate on your work.
Registration:
(a) R$ 30,00 (regular fee)
(b) R$ 20,00 (special fee to those who have registered for the 10th ECEL)
Banking details:
Bank: Banco do Brasil
Account holder: Sonia Zyngier
Bank code: 0598-3 (Leblon)
Account number: 23.362-5
Procedure:
Please send a copy of the deposit receipt
to the Organizing Committee by
e-mail.
Only the first twenty applicants will be registered for the workshop.
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